Monday, August 17, 2015

Idiocracy

The problem with watching the film Idiocracy is that, for a period of time after the film, I will look more closely than usual for any hint at society heading towards the direction of anti-intellectual attention-lacking idiots. So naturally today the latest thing I saw after I came home from work was none to pleasing.

Apparently on ESPN the audio on single-highlight videos has been replaced by music to engage viewers instead of using either existing commentary from the original broadcast or whatever the microphones at the field pick up. Think about that for a second-even for 15-second highlights ESPN feels there is a need to use music to engage the audience to drive clicks (and thus revenue) compared to any competing service, and that existing commentary is not enough to get enough people to watch a highlight. This kind of falls into the reign of click-bait headlines trying to get your attention with some ridiculously stupid phrase such as "You won't believe what happens next!"

Perhaps I'm digging down the rabbit hole a little to far...

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